Amazon FBA – Choosing Your Niche


What to look for:

*Note: AMZ Scout and Jungle Scout are great tools to help with your research.

1.) Research products that are selling and keep a spreadsheet of ones that interest you

2.) Research reviews (you want to see the top 5 products with reviews LESS than 1000 but MORE than 100)

3.) Research Est. Monthly Sales (est. sales of 300+/mo = 10+/day is ideal)

4.) Research BSR (Best Sellers Rank – LESS than 1000 BSR for the top product is ideal, and at least 2-3 products in the top 5 with a BSR of LESS than 5000)

5.) Product cost (You want to sell a product for MORE than $10 to make it worth it. Anything less is considered an “add-on” item. Between $15-49 is ideal because it is considered an “impulse purchase”…which is what you want.)

6.) Product Size & Weight (Something small and light. 18 inches or more is a $2 oversize fee.)


1.) Research products that sell

Come up with about 20-30 products you might be interested in selling and plug them into a spreadsheet (see example in Fig 1).
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2.) Research reviews using AMZ Scout

[sg_popup id=”58″ event=”click”]Fig. 2:[/sg_popup]
Come up with about 20-30 products you might be interested in selling and plug them into a spreadsheet (see example in Fig 2).

3.) Research Estimated Monthly Sales


4.) Research BSR (Best Sellers Rank)


5.) Product cost (between $15-49)


6.) Product Size & Weight (less than 18” length and less than 1 lbs)